According to The Athletic, Chelsea has reached a new jersey sleeve sponsorship agreement with FPT Company.
TA reported that Chelsea has reached a new jersey sleeve sponsorship agreement with FPT Company, which will last for the remainder of the season, and the club's process of finding a jersey chest sponsor is in the final stage. Headquartered in Vietnam, FPT is one of the most successful technology solutions providers in the Asia-Pacific region and has been keen to enhance its partnership with the club since sponsoring Chelsea as an official global partner for the first time in April this year.
Chelsea chairman and chief operating officer Jason Gannon and commercial president Todd Klein played a key role in the negotiations. The value of the deal is comparable to agreements reached by other top Premier League clubs. The FPT logo will appear on the sleeves of the men's team, women's team and youth training team. The FPT logo will make its debut during Chelsea's home game against Ajax in the Champions League.
TA stated that more and more companies are participating in bidding for Chelsea jersey sleeves, and it is expected that many of them will try again next season. At the same time, sources anonymously revealed that Chelsea's comprehensive process of finding a shirt chest sponsor is about to be completed, negotiations with several companies are progressing smoothly, and a final decision is expected to be made in the near future. Negotiations include a multi-faceted partnership, not just a chest sponsorship.
source:7m cnmacao